Print Design / Marketing


 Freedom From Torture is an organisation that provides counselling, group therapy and ongoing support for torture survivors.

The brief was to show and express who Freedom From Torture are and want to be as a community, and the help that the group can provide to the people in needs thought sharing the heartbreaking story and the amazing recovering progress of one of the torture survivors - Ibrahim.

Idea 1

Even though Ibrahim is now in safe hands, his horrendous experience and nightmare of torture still haunt him every night, and it's still a blur between his night terrors and real-life. The distorted face is a metaphor of what Ibrahim's nightmare has done to him. Through showing the audience this image it encourages the audience to take part in the action and learn more about Freedom From Torture's approch through pulling the yellow tags to help Ibrahim back to a normal life.

This double spread magazine design idea is inspired by the EMDR therapy – a therapy that Freedom From Torture use to help the patients recover.

Through my research I have learned that the EMDR therapy is not a hypnosis practice, it can’t erase the patience’s traumatic memories, but it will help to lose the traumatic memory’s emotional charge, which helps the patientto gain control over their traumatic memories, and feel better about themselves again.

Ibrahim’s story is designed to be split into two parts, one is the transparent page, and the other part is on the content page. The reader has to layer the two pages together to read the full story, but by separating the pages, readers have to layer the two pages together to read the full story, but by separating the pages, so the readers can see that their action can help to break down Ibrahim’s traumatic memories.

The Image shows Ibrahim experiencing a night terror from his traumatic memory. He seems worried and sweating all over his bed linen. 

On the left is Ibrahim’s story – it looks like its smudged by his sweat. Next to the story, with the crispy clear text, it shows how the supporter’s action could help Ibrahim from his nightmare.