Objective

To promote awareness of Grandparents’ Day while positioning Interflora’s range of flowers as the ideal gift for the occasion.

Target Market

Young adults, male and female.

Strategy

We identified that our target market would most likely treat such an event with a deal of cynicism so to counter this we opted to tackle the brief with a sense of humour; pitching Interflora flower against some not-so-appropriate gifts.

TV One